Is Your Mission Your North Star?

In this video blog, Martin Ramsay asks a fundamental question: is your mission your north star? In other words, does your mission statement guide your organization in times of crisis, or when an important strategic decision needs to be made?

If the answer is, "Not really," or even, "I'm not sure," then maybe it is time to take a hard look at your mission statement. If your mission statement doesn't guide you through the rough waters of organizational change, then perhaps it isn't providing a mission for you at all.

If your organization's culture is not to use your mission statement to guide you in making the tough calls, then either you need a new mission statement, or you need to get back to what really matters for your organization. You need to find your organization's "Catfish Principle."

Be sure and check out earlier blog entries from the list on the right.

Sponsored by CEATH Company.