Goodbye Coldwater Creek

What happened to Coldwater Creek? According to the company web site, "On April 11, 2014, Coldwater Creek filed for bankruptcy in order to facilitate an orderly wind-down of our operations." The move was required because "the Company and its advisors were unable to find a potential buyer for the Company or a source of capital to provide adequate liquidity to fund the Company's ongoing strategic turnaround initiatives."

What happened to the company? In this video blog, Martin Ramsay considers some of the possible reasons for Coldwater Creek's untimely demise. A clue came from a 70 year old clerk who has worked for Coldwater Creek for ten years. Watch this blog to learn what she said. Then judge for yourself whether or not she is on to something ... and what it might mean for your organization.

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