Check Your Customer Attitude

How do you view your customers? Do you see them as intelligent and informed, as people who you want to help make the right purchasing decision for them? Or do you view them with veiled distain, hoping to push them into purchasing something they may or may not want to buy?

The availability of information on the internet about our products and services is viewed by many with alarm: our customers know too much! But that point of view reveals how poorly we view our customers. In this video blog, Martin Ramsay uses the example of a small arts and crafts retailer to dig into the issue of our attitude toward our customers.

Be sure and check out Martin's previous blog entries.

Sponsored by CEATH Company.